Digital Marketing 101 for Makers
Digital Marketing. You know you need to do it, but it is all so overwhelming. So many articles, tips and tricks and things that you really would rather not have...
Marketing for Makers
Most creatives would rather spend their time making than on the computer. Digital marketing is key to sharing your work online with a wider audience. But how do you make the world-wide-web work for you and still give you time to make art?
Create Whimsy is here to help! Our articles demystify digital media marketing for makers. Learn how SEO, SEM, content marketing, email marketing and social can help expand your reach.
What is the most effective way to communicate with your followers? Social media? Email? What is paid search, and does it really reach more people?
Browse through our digital marketing articles written with the maker in mind.
Digital Marketing 101
How to Get Started with Social Media
Social media is a very effective way to communicate your brand to a larger audience, whether you have a shop, an online store or just want to share your art...
Why You Need a Website and Social Presence
In today’s world, you have more than one front door - your opportunity to show who you are to potential customers. One is the actual front door to your store...
More Marketing for Makers
What is Alt Text? Why is it Important?
You have a website (or thinking about starting one). You add images to your media library, and you see a field that says Alt Text. What is that? Alt text…
Email Sequences: What They Are and How to Use Them
You have collected emails from people interested in your business. Some may have just signed up for newsletters, while others might have purchased something from your business. Now what? Why…
How to Find Keywords
In this article, you'll learn what is a keyword and how to find keywords specific to your business. Let’s start with an overview of “What are Keywords”. Keywords are specific…
How to Determine your Target Audience for Digital Ads
Digital advertising is a preferred method for advertisers since a brand can measure the success of their campaign and the ability to specifically target audiences, optimizing the advertising campaign for…
Why You Need a Website and Social Presence
In today’s world, you have more than one front door - your opportunity to show who you are to potential customers. One is the actual front door to your store…
How to Get Started with Social Media
Social media is a very effective way to communicate your brand to a larger audience, whether you have a shop, an online store or just want to share your art…
How to Start a Website
You know you need a website but really don't know where to start. We're here to help you learn more about how to start a website. In today’s world, everyone starts their…