At Create Whimsy we share the stories of makers to inspire everyday creativity.
We do this through in-depth and thoughtful interviews with makers, complemented by step-by-step tutorials to provide creators the inspiration and tools to be creative.
We offer a variety of opportunities for brands to reach our targeted and qualified audience.
Sponsor existing content to have your brand or product top-of-mind with your target audience when they enjoy an interview or check out a tutorial on Create Whimsy. Sponsorship includes clear branding and messaging at the top of the article with links to your website or shop, sponsorship and messaging in one email, two (2) Instagram posts, one (1) Facebook post and one (1) month highlight of the post in Popular Posts section on each article page across Create Whimsy.
We’ll work with you to develop a custom article on our website. Ideas include:
- Interview format that lets you tell your story in your words
- Send us your product and we’ll do a step-by-step tutorial with photos
- We can develop tips and tricks for working with your product(s)
All sponsorship elements above are included with a custom content program – clear branding and messaging, inclusion in one (1) email, two (2) Instagram posts, one (1) Facebook post and one (1) month highlight in the Popular Posts section on each article page across Create Whimsy.
All assets developed with the custom content will be available for your use for perpetuity, with acknowledgement to Create Whimsy. Custom content will be live on the site for a minimum of one year.
Gift Guides, Round Ups and Lists
We are developing a new series of articles that highlight handmade products, patterns, books and more! This holiday season it’s time for handmade gifts — whether we make them ourselves or appreciate the handmade items from artisans and makers. We’d love to include your patterns, books, notions or other items to give inspiration for gift making. And, for those of us who love to buy handmade items, we’d love to share your work with our audience.
All articles in the series will be included in a minimum of one (1) email, with specific call out for each item in the article. Each item will also be highlighted in one (1) Instagram post and one (1) Facebook post. All items will also be shared to Pinterest. Each article will appear in Popular Posts for a minimum of one (1) month. Inclusion in the article is for one year, with option for renewal.
- Dedicated email to our opt-in subscriber list customized with your messaging
- Sponsored email includes your branding and messaging in one of our regular newsletters
- Site sponsorship includes logo placement and link across all article pages, pricing varies on placement and length of campaign
- 50% age 55+ — Forbes describes this segment as Super Consumers, as they have over $15 trillion in spending power and are the healthiest, wealthiest and most active generation in history!
- 27% millennials between the ages of 25 – 44 — sought-after segment who are becoming adopters of the maker movement
- 16% 45 – 44 and 7% under 18
- 88% female, 12 % male
- Over 3M monthly engaged followers on Pinterest
- Over 10K followers on Instagram
- Over 1.5K followers on Facebook
- Over 50K unique visitors to the site each month
- Highly engaged opt-in email list of over 1.7K, with consistently over 40% open rate